eShopping GoGo days are back!
Despite the current state of the global economy, online sales continue to grow at a double digit pace and anywhere retailers are getting ready for #BlackFriday and #CyberMonday
Forrester predict that US consumers will spend online nearly $60 billion in November and December, a 15% increase over 2010 and Europeans will not be outdone.
The new IMRWorld European e-Christmas Sales Forecast reveals that Europeans will spend 52 billion euros online this year, up 20% year-on-year.
Considering that retail market will grow sluggishly this year all over Europe, the Web represents the only area of expansion for many retailers.
The UK is Europe’s leading e-retail economy and is arguably the most sophisticated market but the overall EU is growing rapidly.
The number of people shopping online varies from country to country. For example, only 23% of Polish consumers currently shop online, whereas 50% of Germans and Spanish, 60% of French and Italians and over 70% of British, Dutch and Scandinavians are expected to purchase goods via the internet this Christmas.
But there is an area of attention. Online Conversion rates continues to decline. As online retail advances, consumers are now browsing, researching and comparing products on multiple retail sites.