Holiday Forecast Looks Bright
According to an October 2011 report from MarketLive shoppers indicate they expect to boost their online shopping this year compared to last year. Forecasters are predicting a 13.5% increase in online sales compared to 2010.
Almost 9 out of 10 (87%) consumers will shop online at least as much as they did last year. Despite the economic downturn the majority of shoppers (56%) report they’ll spend the same amount as they did last year, with 7% saying they’ll spend more. The survey clearly indicates that consumers will use the web to hunt for deals, more than 60% of shoppers will use the web to research products information online before making offline purchases.
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