With winter holidays fast approaching, everyone has got to be on their game. Proper website management is the key to e-marketing/sales success.

Improving conversion rates begins with landing page optimatization.

This is the process of analyzing and testing the pages that receive traffic on your website. Once this is completed, it is wise to also conduct conversion funnel optimization.

This is the process of analyzing and testing the website pages after the landing page. By conducting conversion funnel optimization, you are solidifying the success of your entire website. And this process is not difficult and can lead to increased success for your website if continued monitoring and management of the website occurs.

First step in conversion funnel optimization is to decrease the number of steps it takes to complete the conversion. Websites with one-page transactions have lower cart abandonment.

Second step is to decrease amount of information you request from website visitors. Make sure you review the information you are requesting and make sure it is relevant and necessary. Too much information requested can deter website visitors.

Third step is to consider the level of information that is presented to website visitors: is it easy to understand, is it confusing or frustrating? You want website visitors to easily navigate towards their destination.

Fourth step involves reaching out to customers and employees for feedback. This step is important because it will give you lots of good information from people that have struggled with your website and they will usually have ideas on how to improve its functionability.

Fifth and sixth step go together … keep testing your website and keep an open mind to change. This will ensure fluidity in the process and healthy profit gains for your company.


Vivocha includes an A/B testing option to validate engagement strategies.Request a demo to learn more.