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For our Italian customers, an interesting infographics about Digital Advertising, Online Shopping, and Conversion Rate. It’s never been more important to invest in customer service.

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According to a 2011 Forrester Consulting research, phone is till the preferred communication channel for Customer support. 79% of those surveyed declared to prefer a “voice conversation” considering it more efficient and fast than other channels.

Going deeper into the analysis, the top three priorities for consumers are:

- Interact with a customer service representative quickly
– Have my query resolved quickly
– Interact with a real person

With only 19% of the preferences Web Self Service dosen’t appear to be very popular.

Here at Vivocha we believe that offering the possibility to interact on multiple channels – including Voice, Chat and VoIP – directly on the web site, might satisfies both the needs for efficiency and cost reduction of companies than the needs for better and more satisfying interactions for the customer.
Especially when coupled with advanced collaboration tools like Co-browsing, form sharing or page pushing.

We strongly believe in giving you the tools to engage your customers using the best communication channel in every circumstance, so we developed a powerful Proactive Engine that will allow to set specific rules to balance the use of more efficient chat interactions with more engaging voice communications.

Start a Free account to discover how simple it is to engage your clients in a SMART WAY. http://www.vivocha.com/sign-up/

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One of the most common questions I get asked during Vivocha presentations concerns Proactive Engagement features.

Anyone, almost constantly, keep asking: “do proactive invitations scare visitors, do I risk making them run away? Let’s make an analogy with real life experience

What happens when you walk into a store and a shop assistant politely, gently, offers help in finding the product that best suits your needs ? Do you get scared and run away? Probably not

Few months ago we surveyed more than 1,700 online shoppers about Online Customer Service; one of the question was: “If – while browsing an ecommerce site – you will be offered live support via a personalized popup or banner, how would you rate the service”

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Is anybody here
46% of consumers expect great customer support online from the brands they love, and a further 33% say that a commitment to excellent customer service is a significant factor in their loyalty to the brand. These are the key findings of a recent survey conducted by The CMO Council (http://www.cmocouncil.org/) on more than 1300 consumers.

77% of consumers responding to the survey say they go to a company’s website to search its content when seeking answers, product, or troubleshooting. And they want it fast: 41% said they expect their issues to be addressed either immediately (22%) or within an hour (19%).

 Vivocha allows you do exactly that. Give it a try

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eShopping GoGo days are back!

Despite the current state of the global economy, online sales continue to grow at a double digit pace and anywhere retailers are getting ready for #BlackFriday and  #CyberMonday

Forrester predict that US consumers will spend online nearly $60 billion in November and December, a 15% increase over 2010 and Europeans will not be outdone.

The new IMRWorld European e-Christmas Sales Forecast reveals that Europeans will spend 52 billion euros online this year, up 20% year-on-year.

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We did it: Vivocha is among the finalists for the MTB Gym, so we will move to San Francisco next February.

This is the final stage of a long process started on July 31st when, few hours after I finished celebrating my birthday, I applied for the Mind the Bridge Business Plan Competition 2011.

After being selected for Boot Camp 2011 we had the opportunity to compare ourselves towards a group of 30 enthusiastic young entrepreneurs, to receive feedback, advice and insights – often very hard ones – by incredible mentors and the chance to tune our pitch – actually we completely reworked it.

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Customer satisfaction is everything, even and especially online where it is nearly impossible to immediately clarify doubts or obtain comprehensive recommendations prior to completing a purchase.

It is more likely for merchants to see an increase in sales volume if their e-commerce sites are equipped with tools designed to monitor navigation and conversion rates and improve buyer/seller communication, with a customized approach, over multiple channels and in real-time.

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With winter holidays fast approaching, everyone has got to be on their game. Proper website management is the key to e-marketing/sales success.

Improving conversion rates begins with landing page optimatization.

This is the process of analyzing and testing the pages that receive traffic on your website. Once this is completed, it is wise to also conduct conversion funnel optimization.

This is the process of analyzing and testing the website pages after the landing page. By conducting conversion funnel optimization, you are solidifying the success of your entire website. And this process is not difficult and can lead to increased success for your website if continued monitoring and management of the website occurs.

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